Sant'Agata is the third most visited Catholic festival in the world and is celebrated every year from 3 to 5 February in the city of Catania. During this patronal feast Red Bull organized a series of events connected to each other and scattered throughout the city.
Studio K95 has been commissioned all the work of graphic design and management of social networks.
Three illustrations were created for the visual identity system, These used in most of the drawings (from posters to banners, to social objects), are characterized by a marked use of color with a strong symbolic component (two selected gradients: red / blue and purple / blue).
Particular attention has been paid to the creation of the map. It has been proposed in the major local. The task it has carried out has been to point out, to citizens and tourists, where to find the Red Bull cans marked with a special yellow sticker and necessary for temporary access to a terrace located in one of the main areas of the city, where It was possible to follow the religious celebrations.
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