Casa

Comfort

Client

Casa Comfort
Creative Fields

Branding, Advertising, Web Design, Social Media
Year

2019

Casa Comfort is a shop and showroom in Catania opened in 2019 that deals with the sale of home and office furniture.

For Casa Comfort we designed Visual Identity, taking care of communication and branding.

Objective

The client asked for a modern identity that could differentiate itself from local competitors. We decided to insert the Casa Comfort logotype inside a rectangle that could be resized so that it could be adapted to any type of use and application. For the logotype we wanted an elegant character that would fit well with the idea of modernism and contemporaneity given mainly by the dynamism of the container rectangle. After several tests we decided to use the ITC Caslon 224 Italic.