Routepower

Client

AL Rappresentanze
Creative Fields

Branding, Packaging, Web Design
Link

Link

albatteries.it
Year

2019

AL Rappresentanze is an Italian manufacturer of car accessories, helmets and batteries for motorcycles and motorbikes, which sells its products in Italy and abroad.

Objective

Since 2019 AL Rappresentanze has started the production of batteries for motorcycles and motorbikes. Our task was to make the brand, the packaging and find a name for the brand. In a first phase we studied the company naming, the customer requested that the name recall the concept of road, energy, power and had a strong connection with the United States. Among the various proposals, the name chosen by the customer was Routepower.

Color Palettes

CMYK: 0 30 100 0

RGB: 246 165 0

Hex: #f6a500
CMYK: 0 0 0 80

RGB: 87 87 87

Hex: #565656
CMYK: 0 0 0 30

RGB: 198 198 198

Hex: #c6c6c6

Branding

We synthesized the name into a symbol that was simple and immediate. A lightning bolt that becomes a road, inside a circle with a + symbolizing charge and energy.

The visual identity work includes: Brand, Corporate Image, Packaging, Social Media and Website.